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Why YouTube Stars Influence Millennials More Than Traditional Celebrities

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https://www.forbes.com/sites/under30network/2017/06/20/why-youtube-stars-influence-millennials-more-than-traditional-celebrities/

forbes.com

Why YouTube Stars Influence Millennials More Than Traditional Celebrities
For many decades, television was the primary medium where people consumed news and entertainment. It was also how they were marketed to. Almost every commercial featured some celebrity vouching for the greatness of some product or service. And to a degree, this continues today.

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A Marketers Dream

Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.

Millenn...

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Better At Relations

Better At Relations

Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.

YouTube personalities are not afraid to be goofy, funny, weird and personal, sh...

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Better Engagement

Better Engagement

Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.

YouTube personalities reply to comments and schedule Q&A sessions where they are extremely ...

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Trendsetters

YouTube personalities are changing and shaping pop culture and Millennials have their eyes and ears open on what they have to say about design, beauty, games, relationship and conflict management.

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