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Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.
Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.
YouTube personalities are not afraid to be goofy, funny, weird and personal, sh...
Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.
YouTube personalities reply to comments and schedule Q&A sessions where they are extremely ...
YouTube personalities are changing and shaping pop culture and Millennials have their eyes and ears open on what they have to say about design, beauty, games, relationship and conflict management.
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TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube.
The 15-year-old platform to broadcast anyone and anything enjoys an unmatched status on the internet.
Any video media whatsoever has to have YouTube in its advertising, promotion, and marketing strategy, making it the world’s largest public video hosting platform.
In 2005, YouTube started gaining early popularity with short 3-minute videos, which weren’t a threat to mainstream television.
By 2007, there were presidential debates and short celebrity skits to watch. Music and cat videos ruled the roost for years before the influencer group took over.
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Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.
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TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music.
Lately, its populari...
The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.
TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.
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