A DEEP DIVE INTO
The Power of Storytelling
How to use stories to differentiate, connect, and influence
38 key ideas from
6 articles
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5 mins to read
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Skills
Overview
Key Ideas
FAQ
What you'll learn
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
How to influence through storytelling
3 Top Key Ideas (38 total)
Storytelling Structures
In his book, The Seven Basic Plots: Why We Tell Stories, Christopher Booker explains how and why all stories boil down to one of 7 plot structures, and how these can act as outlines for effectively presenting all sorts of information.
By organizing presentations to follow these story structures, your audience will recognize the familiar flow, and find it easy to understand you and your content.
The Quest
A story about team work - a group sets off on a journey with a goal in mind and through working together, they overcome all obstacles:
Team receives mission -> Smaller obstacles presented and overcome -> Final dangerous test revealed -> Final test accomplished -> Team wins prize and travels home.
Use it to emphasize the importance of achieving goals through teamwork.
Tragedy
A cautionary tale - the downfall of a villain who chooses the wrong path:
Villain finds goal to achieve ->Sets out on path of destruction -> Commits dark acts that seal fate -> Sees plan unravel -> Is defeated.
Use it to show that you can learn from mistakes to improve yourself and succeed next time: Tell a story about an error you made due to bad choices and openly discuss the impact it had on your work.
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