You are looking for a sweet spot where you are pushing yourself and your team to do bigger things, and where you have a 50/50 shot of failing.

It makes us certain without a doubt that if the flipped coin lands a heads up five times consecutively, it will land as tails up the sixth time. The real odds still stand at 50-50 for each flip.

Many times the rejection does 50 percent of the damage and we do the other 50 percent of the damage. 

We start with this high volume of negative self-talk and criticism that takes the rejection to another level.