A Side Gig = A Second Future Customer - Deepstash

A Side Gig = A Second Future Customer

A regular job is your first customer. You get one deposit into your bank account. A side gig may start out with zero customers.

You don’t need a lot of customers. You need a way to help a tiny amount of people who are willing to pay you something. Creating content around your side gig is the best way to find customers. Content is a magnet for people who believe and are interested in what you believe. 

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MORE IDEAS FROM A Side Gig Is No Longer a Luxury but a Necessity For Many People

Make your side gig a habit. Work on it for the same duration every day. 

  • See humans before they become customers. 
  • Invest at least 20% of the side gig money you make in assets, so you don’t have to work your face off for the rest of your life and trade time for money. 
  • Educate yourself along the way. You don’t know everything. The best side gig is the one you master through prioritizing learning 
  • Wear your side gig loud and proud. It’s okay to have a side gig. 

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A Side Gig = Risk Mitigation

When people hear about multiple income sources they freak out. The assumption is the amount of money needs to be huge. 

The point of multiple income sources is when an emergency strikes, you already have a path towards making money. Another income source gives you a system you can double down on with more time if you have to. This is the point — not the amount of money.

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A side gig tells you that you can be successful at something else outside of your work experience, education, or your parent’s selfish wants for your life. 

A side gig tells you, "I can use my existing skills to find a few customers who will pay me for them, rather than assume I have to settle for one safe customer who will innocently take advantage of that position for profit"

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It’s easy to overthink a side gig. The point is to follow your curiosity. See where it leads you.

Sometimes my curiosity leads you to Afghanistan and back in search of a story. Sometimes your curiosity leads me to a partner. Profits, money, and revenue are not the meaning of life. Following your curiosity is the meaning of life.

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Don’t niche down too quickly. Spend the first few months building your side hustle up by learning, growing, and trying different strategies to see what works best for your business.

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Mentally Prepare

Think if you are willing to sacrifice your free time to struggle to establish a side hustle and if you can handle the consequences of it. 

If you are willing, develop a system of positive triggers and routines to help support your self-discipline and exert all your extra effort to grow your side hustle, then you have the psychological foundation to build a successful business.

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