Why it matters to increase your email open rates - Deepstash
Why it matters to increase your email open rates

Why it matters to increase your email open rates

It’s not an exaggeration to say that as a content creator, your email list is your income.

When you solicit feedback, when you open a conversation, when you really want to let people know about an awesome thing you have created, you probably use your mailing list. But people will only know about how awesome your tips, goods, and services are if they open your emails. If they don’t, you're just shouting into the void.

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MORE IDEAS FROM This 1 Step Is How I Permanently Increased My Email Open Rates By 42.86%

The benefits:

  • drive more traffic to your articles 
  • drive more traffic to your videos 
  • winnow out more subscribers who don’t really want to be there 
  • get more emails back from subscribers
  • sell more of your services and products.

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Resend your emails to those who don’t open them. 

Try to do it somewhere about 6–12 hours after you send the first. Also, try to change the headline of the email so it doesn’t look quite so repetitive.

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RELATED IDEA

Writing better emails

The most effective way to find freelance projects is to use job boards and contact clients directly by email. Ensure to follow email etiquette.

  • Use a clear subject line. Keep the subject line short and to the point. E.g. "Regarding your Craiglist Ad."
  • Don't send to multiple recipients, as you may end up modifying the content for a group.
  • Personalise your mail. Address by name and ensure you spell the name correctly.
  • Include your signature at the bottom of your email, contact information and links to your LinkedIn profile and websites.
  • Keep follow-up emails to a minimum.

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  • Studies show that employees spend more than five hours per day reading and replying to emailsWhile it may seem like urgent work, email is not the best kind of work.
  • The open office culture in many big and small companies is not conducive to achieving the state of flow, in which we are creative and productive.

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Creating a controllable inbox

Many people decry how awful email is. They feel that messages keep on appearing in their inbox as if they have no control over them.
The first step to a controllable inbox is to slow down the messages.

  • Unsubscribe to all the blogs and newsletters you subscribed to or set up a separate email account for it.
  • Be selective on marketing.
  • Kill all non-essential email notifications.
  • Be a ruthless unsubscriber.

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