Learn more about entrepreneurship with this collection
How to start a successful business
How to build a strong team
How to market your business
Sharing your journey
People love watching other people’s journeys, contrary to popular belief. Our mind is wired to like the “hero’s journey.” When we watch movies, 90% of the time, we know that the main protagonist will succeed. So why do we watch it anyway?
Sharing your journey as a creator shouldn’t be any different than that.
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People buy from people they can trust
When you build in public, it’s hard to fake your data. You essentially show the steps of getting there.
No one is judging you for your “unfinished or imperfect” product. They care more about what you can do for them once you finish your product.
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People buy why you do it
Have you ever bought something not because you needed it, but only because you got attached to the story behind the service or product?
When you build in public, people start to understand why you do it.
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What is building in public?
It’s exactly what it sounds like.
It’s a very common term on Twitter in the Creator Economy. When a creator/entrepreneur says that they’re going to launch something new, they take their followers along with them.
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