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People buy why you do it

Have you ever bought something not because you needed it, but only because you got attached to the story behind the service or product?

When you build in public, people start to understand why you do it.

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It’s exactly what it sounds like.

It’s a very common term on Twitter in the Creator Economy. When a creator/entrepreneur says that they’re going to launch something new, they take their followers along with them.

People love watching other people’s journeys, contrary to popular belief. Our mind is wired to like the “hero’s journey.” When we watch movies, 90% of the time, we know that the main protagonist will succeed. So why do we watch it anyway?

Sharing your journey as a creator s...

When you build in public, it’s hard to fake your data. You essentially show the steps of getting there.

No one is judging you for your “unfinished or imperfect” product. They care more about what you can do for them once you finish your product.

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Success on social media

You may have grown a reasonably big Instagram following for your business. You've engaged your followers and were diligent about community management, but you haven't been able to figure out how to turn your followers into paying customers.

A recent survey done by Facebook showed that ...

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Go Live

Creating unique videos and releasing them on your socials after editing is one way to go, but you can take this technique a step further when you choose to live stream across multiple time zones to connect with all your followers at once.

When something is happening in real-time, yo...

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They are:

  1. Captivation
  2. Hope & Optimism
  3. Reliability
  4. Authenticity
  5. Vulnerability
  6. Compassion & Perceptiveness
  7. Empathy
  8. Dealing with Critics

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