The Difference Between Digital Marketing & Inbound Marketing

Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.

Digital marketing is the how of delivering a message, not the what and why.

Inbound marketing is a specific, tactical marketing strategy.

Inbound marketing is the actual message being delivered and the purpose behind it.

The key difference between digital marketing and inbound marketing is that the term digital marketing doesn’t imply any strategy.

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MORE IDEAS ON THIS

How Do I Get Started with Inbound Marketing?

Set SMART goals – Define what “success” is to you in order to guide your strategy.
Define your ideal customer – Create

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What is Inbound Marketing?

Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...

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Conclusion

Both digital marketing and inbound marketing are ways of promoting your brand online.
Digital marketing is better for brand awareness while inbound marketing is better for qualified leads.
It’s important to remember that inbound marketing is an arm of digit...

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How Do I Get Started with Digital Marketing?

Set SMART goals – Define what “success” is to you in order to create a strategy and metrics to measure.
Set a blogging schedule – Blogs ar...

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