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The Cardinal Rule of Behavior Change:
“The Cardinal Rule of Behavior Change:
What gets rewarded, gets repeated. What gets punished, gets avoided.
Don't reward behavior you don't want to see repeated.”
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Cardinal Rule of Behavior Change
What is rewarded is repeated. What is punished is avoided.
- Overeating is harmful in the long run but appetizing in the moment.
- Sex - safe or not - provides pleasure right away. Disease and infection won't show up for days or weeks, even years.
- Without bad habi...
The Cardinal Rule of Behavior Change
What is instantly rewarded is done again. What is instantly punished is ditched.
To get a habit to stick you need to feel instantly successful, even if it’s in a small way.
The GOLDEN RULE of habit change
• We know that a habit cannot be eradicated. Instead, it must be replaced. Most habits are most malleable when the golden rule is applied:
• To change a habit, you must keep the old cue, and deliver the old reward...
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