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Paid Media Specialist | Analyze

Paid Media Specialist | Analyze

As Peter Drucker said, "If we can't measure it, we can't improve it", technology nowadays can give us tons of data on our ad campaigns, it's up to us on how to use it.

Information that is important for Paid Media Specialists are:

  1. ROAS - Return on Ad Spend
  2. CPA - Cost per Acquisition 
  3. ROI - Return on Investment
  4. Website Traffic
  5. Click Performance

Having this information is vital for your business, but understanding it will put your enterprise to a whole new level.

5

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Peter Drucker

“If you can’t measure it, you can’t improve it.”

PETER DRUCKER

6

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Paid Media Specialist | Campaign Building

Paid Media Specialist | Campaign Building

Now that your Paid Media Specialist determined the predators, prey and created the map for your success, now it's time to get dirty!

How you measure paid media depends on your goals and the platforms that you use to advertise.

How do they do this?

Create and Setup Paid Media Cam...

5

10 reads

What is a Paid Media Specialist?

What is a Paid Media Specialist?

It is undeniably one of the most crucial parts of a Digital Marketing team and the half-brother of Search Engine Optimization. 

Why Half?

Well, Paid Media Specialists focus on optimizing the paid search and all the display or social ads of a Digital Marketing Campaign, while the ...

4

8 reads

Paid Media Specialist | Strategize Digital Campaign

Paid Media Specialist | Strategize Digital Campaign

Venturing out in the wild forest of the World Wide Web without a map is a recipe for disaster, that's why the role of the specialist is to create a map for your Ads Journey.

They do this by:

Competitor Research - the things that work for them will work for your business too! ;)

...

5

12 reads

What is a Paid Media Specialist?

What is a Paid Media Specialist?

It is undeniably one of the most crucial parts of a Digital Marketing team and the half-brother of Search Engine Optimization. 

Why Half?

Well, Paid Media Specialists focus on optimizing the paid search and all the display or social ads of a Digital Marketing Campaign, while the ...

5

48 reads

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