What's a Good or Bad North Star? 

• Bad: Mostly measuring price paid as opposed to value delivered • MRR, paid seats

 • Good: Measures value delivered in bulk • MAU, DAU, messages sent

 • Better: Unquestionably indicates Product-Market fit has been reached with the customer • Nu...

Some companies find their PM fit faster than others. The T2D3 framework shows what it takes to grow your revenue from $1M — $2M to around $100M Arr in 6–7 years. The vast majority of Saas startups will never reach this level of growth and that’s completely fine. If you talk to “traditional” Saas ...

Ltv stands for lifetime value and Cac stands for the customer acquisition cost. VCs expect that a customer generates at least 3 times what it cost you to acquire him (it’s a minimum).

This ratio mixes many aspects from sales and marketing efficiency to your ability to keep users (linked to ...

The 40% rule is that your growth rate + your profit should add up to 40%. So, if you are growing at 20%, you should be generating a profit of 20%. If you are growing at 40%, you should be generating a 0% profit. If you are growing at 50%, you can lose 10%. If you are doing better than the 40% rul...