Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Try this formula: “Proof -> Preview -> Payout”
Proof
- Show what you’ve done.
- Answer the question “Why should I trust you?”
Preview
- Tease how your audience might be able to do the same.
- Answer the question “What makes this work worth my precious time?”
Payout
- Give them the goods.
- Answer the question “What can I learn that I don’t already know?”
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164 reads
MORE IDEAS ON THIS
Determine what is *unique* about the platform.
To go viral, you have to think about what the consumer sees, not just you the creator.
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247 reads
Be timely
Here’s what you can do instead to increase your viral potential through timeliness:
- Go to Facebook
- Look for the “Trending” panel
- Make a post about any of those things.
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147 reads
Be timeLESS
If you address a consistent problem of human nature, you have the ability to stick around a LONG time.
The book “How to Win Friends and Influence People” was published over 80 years ago, yet it is still relevant today. Many of the things which happen year by year are ti...
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126 reads
Anyone can go viral once
Going viral is NOT the hardest thing in the world. The hardest thing in the world is figuring out what to do next.
The whiplash from obscurity to unexpected fame and back to obscurity will kill you if you aren’t ready for it.
At the end of the day, there is only one choice:
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125 reads
Address the whole viewing area, not just your post
Every platform offers you multiple chances to stand out, but you typically only have a millisecond to hook a new person.
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225 reads
Cultivate curiosity at every turn
Napoleon Hill’s Think and Grow Rich, possibly the most viral book of all time, is still selling copies today is because he cultivates and frustrates deep curiosity right from the start of the book:
“The secret which I refer to has been mentioned no fewer than 100 times througho...
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127 reads
Quote smart people
When you include quotes by recognized names, you give your post reputation by association.
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141 reads
ASK for shares
If you feel shy about asking for shares or recommends (like I did), ask yourself two questions:
- “Do I believe this is quality work?”
- “Do I believe a single other person on the planet could benefit from it?”
If the answer to both these questions is ...
21
174 reads
Use tested headlines
How do you figure out what makes a good headline?
- Step 1: Go to the platform in question.
- Step 2: Click “top stories” or “trending” or whatever channel highlights the best stuff.
- Step 3: Copy the crap out of those headlines.
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180 reads
CURATED FROM
CURATED BY
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The 3-Ws: What? So what? Now what?
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