The problem with personas - Deepstash
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The problem with personas

The problem with personas

Personas help us gain a better understanding of our customers' needs and anticipate how they might act in situations where direct communication with them isn’t feasible. 

But they are inherently an amalgamation, an average of attributes that we imagine our average customer has. And there’s no such thing as the average customer.

2

20 reads

MORE IDEAS ON THIS

Persona spectrums: a motivation, not a character

A persona spectrum is not a fake person. It’s an articulation of a specific human motivation and the ways it’s shared across multiple groups. 

It shows how that motivation can change depending on context. 

3

12 reads

The dilemma with designing on assumptions

As we move toward building intelligent, responsive systems, we need new tools that further embrace diversity and respect multiple contexts and capabilities.
Designing based on assumptions leads stereotypes.

2

15 reads

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