Google Analytics is a free web Analytics tool offered by Google to help you analyze your Website traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

For most companies, your Website serves as a Hub for all of your Digital traffic. Over 50 million Websites around the world use Google Analytics. If you are not using it, you should set it up right now.

Metrics are actual statistics Google collected about user behavior on your website. Dimensions are the various ways you can view those numbers based on the business questions you’re trying to answer.

Essentially, data analytics is slicing and dicing metrics by dimensions b...