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Define your KPIs (e.g. increase CTR, Conversion Rate or Avg. Position) and set automated email for each bucket. For example, on Monday you can receive an email with the worst campaigns/ad groups with lower CTR on Bucket A. The next day you will focus on the next Bucket and so on.
Use the following rule: Check Campaign/Ad Group’s CTR is Lower than average with +/-5% of total Impression
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One thing that is very important on an optimization routine is just making sure that everything is doing what it’s supposed to do.
To make sure fluctuations are no more than daily tweaks, set up alerts for yourself to identify any major fluctuations that may indicate a ...
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If you feel comfortable, instead setting just daily emails with “To Do’s” for each bucket, you can start using automated rules to improve your optimization routine. The logic is the same as inthe 1st point of the this list.
For this you should define your KPIs and set your rules (always wit...
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As part of your AdWords optimization routine, you should be evaluating search term reports as frequently as humanly possible, but you can very quickly get lost if you dig too deep.
Set a limit for yourself to make sure you’re spending time efficiently. If you do find negative keywords, you ...
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While your weekly Search Term Light Report can catch a lot of things, you should run a longer term lookback to catch any issues that flew under the radar during shorter term AdWords optimization reviews.
Identify which new Keyword that are generating more clicks and conversions and add them...
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On a monthly basis, you can conduct a in-depth review of the major available bid modifiers to see if you can isolate any poor performers to exclude them, or better yet any strong performers to maximize your returns.
Here you can divide your data in Geolocation, Devices, Days or even Audienc...
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With your Optimization routines in the right place, it is time to create campaigns or ad groups for new opportunities or new promotional campaigns that you will have.
With this you can explore new parts of the market that your brand isn’t present in yet.
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