The Feature Factory - Deepstash
12 Signs You’re Working in a Feature Factory

12 Signs You’re Working in a Feature Factory

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The Feature Factory

The Feature Factory

The term Feature Factory is when a software developer is just sitting in the factory, churning out features, and sending them down the factory line.

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Signs You’re Working in a Feature Factory

  • Teams do not measure the impact of their work. Or measurement is done in isolation by the product management team.
  • Rapid shuffling of teams and projects. Teams deal in feature and project assignments.
  • Success theatre around shipping, but little discussion about impact.
  • Infrequent acknowledged failures and scrapped work. The measure of success is delivered features, not outcomes. 
  • No connection to core metrics. The team cannot connect work to key business and customer satisfaction metrics.
  • No product managers retrospectives on the quality of their product decisions.

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More Signs You’re Working in a Feature Factory

  • There is a mismatch between prioritising what gets worked on and deciding if it was the right thing to work on.
  • No tweaking. Once the work is done, the team instantly moves to the next "project", leaving no time to iterate.
  • The prevailing culture of hand-offs with no involvement in research, problem exploration, or experimentation.
  • Large batches instead of delivering incrementally.
  • Chasing upfront revenue.
  • Little appreciation for the health of the whole project and instead focus on shiny new objects.

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