The Feature Factory - Deepstash
Ultimate Guide to Reducing Churn

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Ultimate Guide to Reducing Churn

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The Feature Factory

The Feature Factory

The term Feature Factory is when a software developer is just sitting in the factory, churning out features, and sending them down the factory line.

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Signs You’re Working in a Feature Factory

  • Teams do not measure the impact of their work. Or measurement is done in isolation by the product management team.
  • Rapid shuffling of teams and projects. Teams deal in feature and project assignments.
  • Success theatre around

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More Signs You’re Working in a Feature Factory

  • There is a mismatch between prioritising what gets worked on and deciding if it was the right thing to work on.
  • No tweaking. Once the work is done, the team instantly moves to the next "project", leaving no time to iterate.
  • The prevai...

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charlesbro

Ambulance person

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If your customer purchased your product to achieve a particular goal “A” do but they’re currently only using 2 out of 10 of the main features needed to achieve the goal “A”, use your customer success software to compare actions between your customer and users with similar attributes.

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When there is a New Feature of Product/Solution

Using the customer success software, when a new feature of the product arises, this is a great opportunity to reach out and ask to lend a helping hand.

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The launch of a new feature

When you launch a new feature or module in your product, consider how the user will discover that feature and interact with it.

Your new feature must create an emotional response of "want to use it" in the user's mind.

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