Product Manager: Vision & Strategy - Deepstash
Product Manager: Vision & Strategy

Product Manager: Vision & Strategy

You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs. 

You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get there, why it will be awesome, and why we’ll win. You drive alignment: with the development team, within the team, across teams, cross-functionally, with your manager, with your reports if you’re a manager

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MORE IDEAS FROM THE ARTICLE

Your success is the success of the product. You’re accountable for devising and executing a winning plan — no excuses. I can give you a problem statement, but you’re the one who determines what your job is. 

You don’t get driven around by the team; you figure out what the team needs, and you deliver that. If there are gaps in vision, strategy, execution, impact, communication, visibility, team culture, team capabilities, or anything else, you own them. 

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You are open, honest, and fair. You build trust, credibility, and respect with the team. You act with integrity. You do not politick or backstab. 

You create a strong team with high morale and build camaraderie. People like working with you. You make others around you better. 

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You ensure that everyone — your manager, Execs, ops, teams down the hallway — knows who you are and what your team is doing.

You build relationships that help the team get things done.

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You drive execution and remove roadblocks. You ensure the product is world-class. 

You convince other people to do what you need them to do for the good of the product.

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RELATED IDEAS

Product Managers (PM) are responsible for the growth of the product from the start. If the product fails, the PM takes full responsibility. To ensure a successful outcome, PMs need to spend a lot of time with their product to make it valuable for its users.

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An effective leader communicates early and often. 

Don't assume that your team understands your expectations. Instead, proactively communicate your expectations. Empower them to make decisions without ambiguity.

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Measuring Product Managers Performance

Unlike sales and marketing, who are responsible for very clear, measurable, deliverables (new/retained customers and leads respectively), product managers can’t be measured this way.

The outcome of good product management work is not contained in the product department but rather manifested in the performance of many other departments.

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Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

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