Be careful when you use the word “easy” to describe other people’s jobs.

I bet you’ve muttered or heard at least one of these suggestions from someone else in your office:

• “We’ve never had anyone in business development, so there must be a ton of low-hanging fruit she can go after with just a little bit of effort.”
• “We’ve never done any social media outreach, so imagine how much new traffic” — low-hanging fruit — “we’ll get if we just start tweeting stuff out.”
• There's plenty of Low-Hanging fruit if we do those interviews.

By definition, pursuing low-hanging fruit should be a no-brainer for any business. An easy opportunity simply waiting to be seized. Little sweat, all reward!