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The issue with client-rendered content
- The standard implementation of a single-page app provides a page “shell” to the browser without any meaningful content included. The content is instead loaded on demand from the server with AJAX and then added to the page by JavaScript.
- This allows a user to view the “pages” of an SPA site without a page refresh, theoretically improving UX.
- While this architecture works for human users, what about search engine crawlers?
- It’s important to know this, as it could determine whether or not the site’s content is indexable by a search engine, and just as importantly, how well its content is ranked.
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What to do if SEO is critical
If SEO is critical, you can’t rely on your SPA’s client rendering and must ensure content comes included in your pages.
This doesn’t mean you need to abandon the SPA architecture, though. There are two techniques, server-side rendering and prerendering, that both can ac...
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