Blogging is an interesting journey. In the beginning, publishing seems to be the most difficult step. Once you are over it, you are likely to struggle with the next hurdle: hitting that publish button on a consistent basis. 

Many people add advertising with pop-ups as a method to survive. However, 95 per cent of people don't like being interrupted and ignore the ads, suggesting that the best way to contact your users is by earning the privilege to contact them.

Project marketing is an alternative between advertising and content marketing. Blogging can take months before it has a significant impact. 

Building a side project can help to create value for your business. It may take less time and effort than blogg...