Ideas from books, articles & podcasts.
Oatly’s magic lies in its paradox value proposition. The brand bridges the gap between selfishness and altruism. Consumers can achieve personal health benefits and still contribute good to the environment. Surprisingly, Oatly’s ad campaign doesn’t celebrate this momentum at a...
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Oatly has invented the oat drink. The company does oats and oats only. While it started off as a niche player, its range now embraces a variety of oat-based diary products: Matcha latte. Lemon elderflower OATgurt. Oat spread basil tomato.
Until today, the brand is independe...
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published 4 ideas
Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
In North America and Europe, breakfast often consists of bacon, eggs, and toast. However, anything nutritious can be eaten in the morning. So why do Westerners then associate these foods with breakfast?
The word 'breakfast' means different things depending on the langu...
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