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The agency model is less appealing

Start-ups and the technology industry offers better salaries and more perks than agencies. They provide better work cultures and understand a clear value proposition:

  • Their company has a clear purpose and mission 
  • They respect your time and life outside work 
  • Professional development and mentorship of staff is vital.

Unfortunately, agency leaders have put themselves into a situation where they can't compete.

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The agency model is outdated

The agency model is outdated

The set-up of agency creative departments has not really changed over the last twenty years. The agency model was an innovation of the 1870s and is severely outdated. It might be too late for innovation to save the creative department.

James Moody defines i...

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The agency model needs to be reinvented

Innovation cannot save the creative department. The industry has created a client/agency model that makes innovation impossible.

We do need creative, intelligent and talented people to succeed as an industry, but the agency model that produced the creative department is no ...

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Retail manager

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