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How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
A Strong Brand Strategy
Identity and positioning are essential components of a strong brand strategy.
They define how the company communicates with its key stakeholders at every touchpoint.
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11 reads
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Case Study: Lisk Rebrand — Development Timeline
- Phase 1: Brand Strategy and Research: expert interviews, workshops and strategy review)
- Phase 2: Design, Testing and Implementation: defining the goals, design research, design, developing prototypes, coding).
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You need to define the strategy before you define your metrics. What are the key hypotheses of the strategy? Wh...
A framework for success
Companies fall into one of four groups:
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How to Stand Out from the Crowd with Your Marketing Strategy
With so much competition for attention online, many marketing and sales teams are rightly asking themselves how they can make their brand stand out from the crowd?
The key is making your brand shine one person at a time through personalization.
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