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What Is Content Writing?

Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.

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Key Findings of the Research
  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic & engagement.

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How to Write Copy that Generates Results

With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched content generate real results.

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