Editor: Medium wins because: - Deepstash

Editor: Medium wins because:

  • The fonts look nicer. (Actually the font on Medium is beautiful and very hard to beat).
  • The editor is faster. The editor that pops up to make something bold or a title, is just half a second faster on Medium.
  • Phone Editing! While writing this article in Ghost I also realized that I can’t write from my phone, like I do with Medium. This is important for me, because I have little bits of inspiration throughout the day and I need to write them down.




Needless to say, SEO is incredibly important for bloggers. And I’m happy to say that the SEO options provided with Ghost are excellent.

Easily add excerpts and metadata. 

Entire sections to customize the look of the Twitter and Facebook Cards. (What your post preview looks like when you share)

The site itself is fast which is a huge boost to SEO.

There is structured data built-in. You can see this using Google’s Structured Data Testing Tool.

Default Google AMP integration. Making the blog mobile-friendly.



I feel like I should address this because Wordpress is mostly the go-to solution for building your own blog.

I considered Wordpress, but my main priority was that my blog should be blazing fast.

I come from an eCommerce development background so slow loading speed is a huge priority for me in my work. (For online stores, every second of loading speed means a 7% loss in revenue ).

Also, more people are now reading blogs on their mobile phone. This is another reason why loading speed is important, and also why a site should be visually clean and lightweight.


Right away Ghost wins this category, because you don’t really have any ability to customize your Medium blog.

For a developer Ghost is perfect. You can change anything you want. As a non-developer though, you’re quite limited.

I really expected Ghost to have more design functionality — various options to change the positions of content, ways to customize the header and footer, add social icons, maybe change some font sizes.


  • There’s no theme customizer. I expected to see a lot more under the design tab. Like at least a few options for changing the layout.
  • The setup on digital ocean was a bit difficult even for me as a front-end developer, because I don’t know anything about setting up servers. (That being said it only took 90 mins which is pretty good.)
  • The admin is very fast, and the writing interface is a joy to use. Very similar to Medium.
  • Only two social accounts by default. Facebook and Twitter. To add more you will need to edit the theme code. This seemed a bit weird to me.


  • It is incredibly easy to use. It’s clean, and it’s fast, and I love when an admin is fast! It lets me work much smoother.
  • From a developer’s perspective, I like it. Very simple.
  • I like the code injections abilities. They allow you to quickly make CSS changes without touching the actual theme code.


Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



Page speed could improve ranking

A website owner can spread their marketing dollars further by prioritising SEO. Some parts of the SEO strategy and implementation can take months, but others can be implemented in a few hours.

The easiest SEO improvement is page speed. Google considers the load time in its ranking, meaning that a faster load time for a website to display could benefit its ranking.


1) A website isn’t static; it’s dynamic . It’s ever-changing. The moment you accomplish something, you can add it to your website. When you complete a project, you can put it in your portfolio for all to see. You don’t need to print new copies of it and send it out to your contacts over and over; you just update it. People can continually come back and see what you’re up to.

2) Having a website makes you more findable. If all you have is a resume, you have to go out and hand it to people to get your name out. If someone wanted to look you up on the internet and you didn’t have a website, all they might get is a Facebook or Twitter profile.

However, if you have a website, you can be found by a much wider audience and control what it is they see first. This is key for establishing your personal brand and for highlighting your accomplishments.

I’ve been offered jobs, met clients for my web design work, and gotten interviews simply because I have a website. If I didn’t take the time to create one, I’m confident that I wouldn’t have been found.



What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.