💎 iOS revenue down since IDFA loss - Deepstash

💎 iOS revenue down since IDFA loss

Consumer Acquisition is seeing iOS revenue down 15-20% across their portfolio of companies, with different impacts for subgenres: the most impacted are games targeting narrow audiences (hunting whales) and apps monetizing with in-app ads.

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MORE IDEAS FROM IDFA Loss: Real Data & Real Talk

Some brands have a tendency to buy on a blended model, combining organic + paid. Smaller studios tend to focus on direct UA performance, so their KPIs will look worse because a large percentage of downloads are not tracked as well.

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What will be very important moving forward: onboarding flows, early monetization signals and a deep understanding of your personas (who you’re building for, what do they read/watch/listen to and their motivations in the external world). This will allow you to cluster creative and interestExample of campaigns: targeting people that like to kill each other vs. people that like to relax vs. people that like to complete levels.

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Upptic sees that on iOS, for certain apps, SDK Networks have started to represent a bigger proportion of the profitable spend than FB/Google. However a possible reason is that major networks are still relying on probabilistic attribution through MMPs, and this might not be a short-sighted approach.

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RELATED IDEA

Think about the onboarding as a separate product: there is so much value to derive from optimizing the onboarding. You don’t want to just put together a couple of screens while you over-engineer the rest of the product.

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MASTER YANDI

Following your heart requires a certain foundation of practice . If you don't have a very stable mindset it may be not clear whether you are following your heart or superficial desires

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Finding out truth need lots of energy and patience

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The hedonic threadmill

is the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.

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This is something I struggle with from time to time, putting it out there to serve as a reminder.

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