….…“The more something threatens your identity, the more you will avoid it.”

• The more options we’re given, the less satisfied we become with whatever we choose, because we’re aware of all the other options we’re potentially forfeiting.
• Once we understand that r...

While our identities can give us a sense of meaning and a place in the world, sometimes they can get in our way when we’re attempting new things: many of us will avoid doing anything that threatens our sense of self.

How to outsmart it: Find people like you, that are doing the...

People that believe that they have a morally good true self care about morality as core to their identity. If they then behave immorally, it threatens the sense of their identity.

People might respond to the threat by denying that they're acting immorally ...