💎 Testing velocity, success rate and average impact - Deepstash

💎 Testing velocity, success rate and average impact

The throughput funnel for a team is a function of velocity, success rate and average impact:

  • Velocity: how many feature experiences are you putting out per engineer per week? Example at Airbnb: 1 test/engineer per week.
  • Success rate: for 100 experiments, how many are a statistically significant winner that you’re going to roll out? A good benchmark is a 20-30% success rate which means you should expect 70-80% of your test to be flat or negative.
  • Average Impact: if you have a 30% success rate, what’s the average impact over these?

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MORE IDEAS FROM Webinar: Growth Optimization: Metrics & Frameworks by MasterClass Sr PM, Michael Berliner

A lot of times, business health and growth can be at odds with each other because you can trade health for more growth. Looking at the CAC/LTV ratio in combination with Revenue is healthy because it considers both. It also gives you a common reference across the whole business.

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A lot of times, business health and growth can be at odds with each other because you can trade health for more growth. Looking at the CAC/LTV ratio in combination with Revenue is healthy because it considers both. It also gives you a common reference across the whole business.

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Gems on fundamentals about revenue growth and testing by an expert from MasterClass.

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The image of a "good friend"

Some of the reasons why we are not that good at friendships is the fact that we don't have a clear idea of what a really good friend might be like.

Maybe we should try to come up with a list of traits for an ideal friend, so as to focus our desires to acquire the sort of character we would want to find in others.

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It's the person that feels that most of the time there is no other option but to adjust to the expectations of others, and yet harbors a lot of hidden resentment.

This is a dangerous path: they end up confusing everyone around them by failing to express their true needs and feelings and they also build up a lot of frustration.

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