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CAC/LTV ratio

A lot of times, business health and growth can be at odds with each other because you can trade health for more growth. Looking at the CAC/LTV ratio in combination with Revenue is healthy because it considers both. It also gives you a common reference across the whole business.

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The throughput funnel for a team is a function of velocity, success rate and average impact:

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A lot of times, business health and growth can be at odds with each other because you can trade health for more growth. Looking at the CAC/LTV ratio in combination with Revenue is healthy because it considers both. It also gives you a common reference across the whole business.

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Gems on fundamentals about revenue growth and testing by an expert from MasterClass.

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