The Slap To Advertisers - Deepstash
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The Slap To Advertisers

Google’s latest slap seems to involve ad claims with a tone of “fear” and “greed,” particularly with results claims (even with back up!). While the ad disapprovals are not entirely restricted to crypto-related campaigns, we suspect bitcoin and crypto-related ads have been the catalyst for this crackdown.

However, the crackdown is not limited to Google. Facebook also announced a blanket ban on bitcoin and cryptocurrency ads — a clear indication of how far-reaching General Data Protection Regulation (GDPR) can be.

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Ways To Diversify

An expansive approach to diversity grants us a larger level of protection against the shifting demands of advertising compliance.

Amp Up Your Channels

Benefit From Multiple Accounts

Get Creative With Creative

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Think horizontally

Rather than pushing all your ad spend and efforts into the same creative, come up with a new approach. An angle that winds up in the same place, but speaks to a new audience.

We love the “fear” and “greed” angles… but as you probably know, ad platforms take issue with them.

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Crypto Ad-mageddon: 4 Things You Need To Do Before The Next Ad Crackdown

Google began to apply a very strict interpretation of their "misleading content" policy (without any warning to advertisers!). This sudden change in policy earned many companies a harsh slap. Following the steps below, you can help Sidestep (or even avoid) ad suspensions when Google and Facebook ...

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Beyond Google And FB

Native ad networks are the best places to start running Crypto campaigns. If you want to scale, you need to think horizontally. If you have a successful Promo and you really want to scale, think horizontally. If you want to scale, you need to think beyond the reaches of Google and Facebook. If yo...

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amanbrad

Dance movement psychotherapist

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