💎 ASA attribution doesn't depend on IDFA - Deepstash

💎 ASA attribution doesn't depend on IDFA

Apple Search Ads’ AdServices attribution doesn’t depend on the IDFA but more importantly doesn’t depend on the ATT consent status, which means ASA needs to be handled slightly differently than other UA channels.

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How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant

How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant

The Mobile User Acquisition Show

MORE IDEAS FROM THEARTICLE

The payload when a user is coming from one of your ASA campaigns is pretty granular: you can get keyword-level data and you can get retention as well as other post-install metrics.

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Thomas still likes to have ad groups (regardless of how they group keywords - meaning, LTV, etc.) “duplicated” so that he ends up with 3 ad groups targeting New Users LAT Off, Returning Users LAT off and All Users. It’s a more complex structure (and there is some audience overlap), but the conversion/ARPU/retention performance can be entirely different depending on the targeting. It also helps if/when deciding from where to pull back spend.

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RELATED IDEAS

You need to fuel your cohorts so you can work on improving retention. You want a minimum of new users every day so you can know if the latest release you ship is better than the previous one. If you don’t have a strong organic foundation, then paid UA is probably required.

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Think about the onboarding as a separate product: there is so much value to derive from optimizing the onboarding. You don’t want to just put together a couple of screens while you over-engineer the rest of the product.

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Acquiring Apps as a Growth Strategy

Acquiring Apps as a Growth Strategy

App Masters

Luck can favour you too!

How much have we all wished that we were lucky like so-and-so?!?

Its true that life isn't a level playing field as there will always be someone more luckier than you in something (unfair advantage). 

However, the great news is we could create our own luck too, some of the ways are

  1. Take more action
  2. Do more things
  3. Meet more people
  4. Go to more events
  5. Produce things & publish them
  6. Blog about your work/startup
  7. Get more feedback
  8. Put stuff out in the world

The idea is the more we expose ourselves to opportunities, the more luck comes our way!

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