The payload when a user is coming from one of your ASA campaigns is pretty granular: you can get keyword-level data and you can get retention as well as other post-install metrics.
MORE IDEAS FROM THE ARTICLE
Apple Search Ads’ AdServices attribution doesn’t depend on the IDFA but more importantly doesn’t depend on the ATT consent status, which means ASA needs to be handled slightly differently than other UA channels.
Thomas still likes to have ad groups (regardless of how they group keywords - meaning, LTV, etc.) “duplicated” so that he ends up with 3 ad groups targeting New Users LAT Off, Returning Users LAT off and All Users. It’s a more complex structure (and there is some audience overlap), but the conversion/ARPU/retention performance can be entirely different depending on the targeting. It also helps if/when deciding from where to pull back spend.
Think about the onboarding as a separate product: there is so much value to derive from optimizing the onboarding. You don’t want to just put together a couple of screens while you over-engineer the rest of the product.
How much have we all wished that we were lucky like so-and-so?!?
Its true that life isn't a level playing field as there will always be someone more luckier than you in something (unfair advantage).
However, the great news is we could create our own luck too, some of the ways are
The idea is the more we expose ourselves to opportunities, the more luck comes our way!
❤️ Brainstash Inc.