Set strategic objectives - Deepstash
Become a Marketing Pro

Learn more about economics with this collection

Mindfulness

Prioritization

Personal growth and development

Become a Marketing Pro

Discover 103 similar ideas in

It takes just

14 mins to read

Set strategic objectives

Some goals of a Go-To-Market plan may include:

  • Product brand awareness — high awareness or being easily recognized, helps drive potential prospects and sales.
  • Marketing to leads — leads, are qualified people who will be interested in the product. 
  • Sales targets — this is the portion of the qualified potential prospects who will actually convert to a paying customer
  • Product adoption — high adoption rates will mean higher expected sales and economic returns
  • Customer satisfaction — the goal would be to decrease the number of defects and dissatisfaction at the launch and post-launch stages.

3

0 reads

MORE IDEAS ON THIS

The Go-To-Market Plan

The Go-To-Market Plan

It is more focused and developed for a specific product or market. A comprehensive Go-To-Market plan will compose of four components:

  • Product strategy: to differentiate the new offering from those of competitors.
  • Promotion strategy:

3

5 reads

Pinpoint your competitive advantage

  • Recorded data — obtained externally in the form of published sources such as competitors’ brochures, promotions, news articles, and annual reports
  • Witness or observed data — such as what you see when you go to a trade show and visit a competitor’s bo...

3

0 reads

Product-problem fit

Defining the customers’ problems and validating the offering that addresses them:

  • Define the pain: customers do not think in terms of solutions, they only know what their pains are. 
  • The urgency of the pain: Are they looking for an immedia...

3

1 read

Situations in which a Go-To-Market plan is needed

  • New market entry — when extending an existing offering to a new market
  • New product development (NPD) — when launching a new offering in an existing market
  • Offering diversification — when introducing a new product into new mar...

3

0 reads

Understand the customer

A Go-To-Market plan should include certain elements of research and action:

  • Customer research: that probes buyer’s interest in your product, or otherwise to perform customer development
  • Trend research: such as whether the company is entering in...

3

0 reads

Segment the Market

  • Demographic factors — such as age, income, education, religion, marital status, occupation.
  • Geographic factors — urban, suburban or rural area
  • Behavioral characteristics — how relevant, consistent and frequent their behavior ...

3

0 reads

The benefits of a Go-To-Market plan include

  • Reduces the time it takes to get to the market
  • Lowers risk and the cost that may be associated with failed launches
  • Delivers the best experience for the customer
  • Invests on the right path with better ...

3

0 reads

CURATED FROM

CURATED BY

jacrai

Interior and spatial designer

Related collections

More like this

Your Product/Service is High-End And Expensive

Is your product prohibitively expensive? Is it likely that only upper-tier corporations will have the capacity to make a purchase? If so, this is another strong indication that you should prioritize outbound sales. With a smaller pool of potential prospects to draw from, inbound sales often falls...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates