It is more focused and developed for a specific product or market. A comprehensive Go-To-Market plan will compose of four components:

• Product strategy: to differentiate the new offering from those of competitors.
• Promotion strategy:

Defining the customers’ problems and validating the offering that addresses them:

• Define the pain: customers do not think in terms of solutions, they only know what their pains are. 
• The urgency of the pain: Are they looking for an immedia...

• New market entry — when extending an existing offering to a new market
• New product development (NPD) — when launching a new offering in an existing market
• Offering diversification — when introducing a new product into new mar...

A Go-To-Market plan should include certain elements of research and action:

• Customer research: that probes buyer’s interest in your product, or otherwise to perform customer development
• Trend research: such as whether the company is entering in...

• Demographic factors — such as age, income, education, religion, marital status, occupation.
• Geographic factors — urban, suburban or rural area
• Behavioral characteristics — how relevant, consistent and frequent their behavior ...

• Reduces the time it takes to get to the market
• Lowers risk and the cost that may be associated with failed launches
• Delivers the best experience for the customer
• Invests on the right path with better ...