Only drug dealers and software companies call their... - Deepstash
Edward Tufte

Only drug dealers and software companies call their customers ‘users’ 

EDWARD TUFTE

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Product Design: A Primer

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s foundations start with the design thinking ideology.

Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.

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The Most Common UX Deliverables

The UX design process typically follows an approach similar to a design thinking, which consists of five basic phases:

  • Empathize with the users (learning about the audience)
  • Define the problem (identifying users’ needs)
  • Ideate (generating ideas for design)
  • Prototype (turning ideas into concrete examples)
  • Test (evaluating design)

The Neilsen Group reported for a UX designer wireframes and prototypes are the most commonly produced artefacts in this process, followed by flowcharts, site maps, and usability/analytics reports. This shouldn't discredit however the need for empathy tools like personas etc

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Collaborative product development

Collaborative product development aims to involve customers—as well as employees and industry partners—in the product creation process and beyond. 

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