If your customer purchased your product to achieve a particular goal “A” do but they’re currently only using 2 out of 10 of the main features needed to achieve the goal “A”, use your customer success software to compare actions between your customer and users with similar attributes.

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Drug companies fund loads of studies, yet publish a few favorable results, handpicked from the vast amount of varied data, hiding the rest, to show to the public that their drug works.

Companies usually look at what customers want or need.

They need to understand the feelings of the customers, their motivations and empathize with customers beyond the product, at a grassroots level.