Market Creation & Competition - Deepstash
Market Creation & Competition

Market Creation & Competition

In an emergent market, competitors are not a bad thing, as Tomasz Tunguz of Red Point ventures explains:

“At the early stages of market creation, the most threatening competitor isn’t the startup down the street. It’s non-consumption. Simply put, the customer does nothing, buys nothing.”

Sport shoes had to first sell running before people started buying them. Meditation apps had to sell mindfulness before the app. 

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MORE IDEAS FROM How Calm Won Wellness

Validate vs expand the market (a case in meditation)

Headspace validated the market for meditation apps. But meditation is still a niche and no matter how much they can evangelise it it will stay small. 

Calm however moved away from meditation and focused on the benefits for the user: reducing anxiety, happiness etc. Meditation became part of the story and product but not the be-all and end-all. They added stories, sounds and 3 years later became the dominant wellness player. 

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Not backed up by science

While popular, researchers say there is a serious lack of evidence to back up mindfulness apps, even though they are increasingly perceived as proven treatments for mental health. 

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A healthy breakfast to keep your concentration levels high

Getting the right nutrients in your body first thing in the morning is hugely beneficial when it comes to maintaining focus throughout the day.

Eating a wide variety of wholegrains, fruits, vegetables, nuts, seeds and legumes throughout the day ensures that blood sugar levels are stable and provides the brain with healthy fats, carbohydrates, protein, antioxidants, vitamins and minerals. These all work synergistically to promote brain health, focus, memory, concentration, and health in general.

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Insomnia
  • Thoughts and restlessness are a product of stress and worry and lead to a common problem: Insomnia.
  • Being unable to sleep can cause further mental health issues like chronic anxiety and depression due to more time spent lying awake and worrying.
  • The world has witnessed a surge in insomnia due to the ongoing pandemic and its offshoots like joblessness and health worries of our loved ones.

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