Ideas from books, articles & podcasts.
Colors directly opposite each other in the color wheel.
We do not tend to use this combination due to the visual tension it creates. Most of our projects do not require this level of contrast which may distract from our project goal when working with our product or marketing team.
created an idea from a article:
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This is a variation of the complementary color scheme. It uses the base color plus two “Analogous” colors (or just one if it’s a Side-Complementary) adjacent to its complement.
A systematic approach would work best and decided to study color combinations that are regarded as harmonies. These combinations are known to have pleasing or contrasting quality to them and consists of these groups: analogous, complementary, Split-Complementary& Side-complementary, and Triad. There...
Creative market uses a tool called Recolor artwork to change the hue of our brand's color wheel in real time. The goal is to have a guide that provides a refresher and speeds up our decision making process when it comes to color Pairings. The colors we choose and the combinations we make are impo...
We’ve recently begun to use this magnificent trick in Illustrator. There are various examples and tutorials online on how to use global colors, but in short they are a great way to change colors quickly when working with multiple shapes and layers in an illustration. Here’s an example:
Our color palette includes a wide range of tones and we aim to utilize the entire spectrum of colors to create warmth and energetic work. Our team already uses a shared swatch library which allows for easy access and color consistency for the entire team. Below is a screenshot of Creative Market’...
Along with the color guide we also researched color techniques in Illustrator that would improve our workflow.
To streamline our illustration process we decided to conduct an exercise, an experiment of sorts, in color harmonies with our recently updated color palette.
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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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