When Surprise and Delight Becomes Surprise Without Delight — Shep Hyken - Deepstash
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When Surprise and Delight Becomes Surprise Without Delight — Shep Hyken

When Surprise and Delight Becomes Surprise Without Delight — Shep Hyken

Matt Dixon, customer service expert Matt Dixon thinks that customers don't really care about a surprise. They care for delight. 

The delight comes in the form of an effortless experience that ends with a happy customer. You don't need to surprise them with a gift or discount. Instead, just give them what they want without any hassle or stress. 

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-Brian Tracy

They buy your product/services but after the transaction, you don't care.

Is that good customer service?

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