Starbucks experienced a technology glitch that shut down its payment system in various stores throughout the U.S. and Canada. A failure like this could have cost the coffee shops millions of dollars in sales. 

Starbucks knew exactly what to do. Starbucks stated that its stores would stay open — and most locations did — and take care of their customers. That means they still gave the customers their drinks but didn’t take their money. Why? Because taking care of customers is sometimes more important than the money. Shutting down the stores would have cost millions of dollars in sales.