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How To Create A Good Community
  1. Create something worth building a community around. A good enough product may even form its own community independently.
  2. Identify the groups of people forming around your products and recruit them to build a community.
  3. Assign someone the task of building a community
  4. Make sure your product is somewhat customizable, extensible, and malleable. 
  5. Create an open system by giving the community a documentation and tools to tweak your product.
  6. Welcome criticism
  7. Foster the exchange of ideas and opinions. Providing forums for customers and company employees to interact yields valuable insight.
  8. Publicize the existence of the community. It should be an integral part of your sales and marketing efforts.

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Kindness Is Contagious

Observing the psychological aspects of kindness, witnessing a kind act makes one feel a ‘warm glow’ in our hearts, something which researchers call moral elevation.

When people watch other people being generous and kind, it inspires and motivates them to want to do good.

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Building a community around your brand

Community marketing is the process of designing and implementing programs to engage the customer, company, and other groups in a mutually beneficial way.

Today's businesses attempt to grow their social media following but only consider half the picture. Instead of trying to gain followers, they should connect with people beyond transactional relationships. It's an indirect way to promote your business without using a 'push' marketing strategy.

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Indirectly promote your business with community marketing.

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