Observing the psychological aspects of kindness, witnessing a kind act makes one feel a ‘warm glow’ in our hearts, something which researchers call moral elevation.
When people watch other people being generous and kind, it inspires and motivates them to want to do good.
Community marketing is the process of designing and implementing programs to engage the customer, company, and other groups in a mutually beneficial way.
Today's businesses attempt to grow their social media following but only consider half the picture. Instead of trying to gain followers, they should connect with people beyond transactional relationships. It's an indirect way to promote your business without using a 'push' marketing strategy.
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