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How to create a successful onboarding process
Why onboarding is crucial for customer retention
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A/B Testing
Over the years, conversion rate optimization (CRO) seems to have become synonymous with A/B testing in the minds of many marketers.
A/B testing is a form of conversion rate optimization. You have a page and you want it to perform better, so you change something and see if it improves your results.
But, A/B testing isn’t the only way to do CRO.
If you’ve got enough traffic, multivariate testing can allow you to produce meaningful results much more quickly.
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Should You Test Multiple Variants?
As great as multivariate testing is, if you don’t have enough traffic, a test could take months or years to complete.
In fact, in true multivariate testing—where you test to see how a large number of subtle changes interact to generate your conversion rate—you want at least 100,000 unique v...
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Multivariate Testing is Faster
With multivariate testing, you can try out several ideas at the same time. That means you can simultaneously test multiple hypotheses. This will allow you to optimize your page or site much more quickly than you could with a long series of A/B tests.
Plus, running a multivariate te...
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Multiple Variant Testing
Optimizely studied & reported on the factors that defined the world’s best testing companies.
The 4 biggest factors were:
- Testing the things that drive the most revenue
- Testing every change
- Testing to solve real problems
- Testing multiple variants simultan...
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38 reads
Multivariate Testing is More Reliable
Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.
As a result, sometimes it can be hard to know if a particular A/B testing variant succeeded (or failed) be...
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Multiple Variant Testing
Optimizely studied & reported on the factors that defined the world’s best testing companies.
The 4 biggest factors were:
- Testing the things that drive the most revenue
- Testing every change
- Testing to solve real problems
- Testing multiple variants simultan...
How Does A/B Testing Work?
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
One version is the “control” group, or the version already i...
A/B testing
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
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