We won't change our mind about something important because someone wrote a scathing comment. Instead, we may feel hurt and angry.

If you want someone to change their view, you usually need to share your perspective in a way that is not charged with negative emotion...

Think about it like this. 

You don't run ads to sell floaties to a drowning man. You be there to give it. 

However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties. 

If someone has a real ...