Social media continues to evolve and produce tools for retailers so they’re able to direct and track traffic coming from different channels, whether it’s from influencer marketing or direct marketing through the brand’s own platforms.

The technologies will continue to evolve that will decr...

User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often 

• At the beginning of the decade, we idealistically thought to connect the world would bring people together and help them become more tolerant of their differences. Sadly, the rise of intolerance towards opposing views has spread all across the world.
• We started the decade with irrati...