Try Something Really Different

Inconclusive test results could mean your variations are too close. A/B testing can help you see if a small change impacts conversions, but sometimes those tiny tweaks don’t have much impact at all.

Analyze Different Traffic Segments

• new versus returning customers
• buyers versus prospects
• specific pages visited
• devices used
• demographic variations
• locations or languages

Look Beyond Your Core Metrics

You might have hidden data in your losing test results.

E.g. Look at your “losing” ad to see if it drove less traffic but had higher conversions. If you’d only been looking at traffic & revenue, you might not have noticed this ad works be...