Browsing Mode - Deepstash

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Browsing Mode

Browsing behaviour is much more common than searching behaviour. The user is generally looking for entertainment or vague research gathering. Browsing for amusement can be expected when scrolling through Twitter and Instagram, but can also be online shopping without intending to buy anything. Research gathering can be vague and nonspecific.

Examples:

  • Looking at wedding inspiration on Pinterest when you aren’t engaged.
  • Looking at shoes in an online sale (you don’t need shoes, but you just want to see what is on special offer).
  • Checking the news headlines.

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MORE IDEAS FROM THE SAME ARTICLE

When designing search results and interest sites, you have to keep in mind what ‘mode’ your user is in. Are they in ‘searching mode’ or ‘browsing mode’? This will help you determine how to design your platform to best support your user’s journey.

There are two types of searching behaviours: one is goal focused (searching mode), and one is research or inspiration focused (browsing mode).

The common mindset of anyone in searching mode — give me what I need to know in the quickest way possible.

When designing for this mode, keep the following in mind:

The key in both the search and browsing modes is to put emphasis on whatever it is that the user wants to see.

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