Browsing behaviour is much more common than searching behaviour. The user is generally looking for entertainment or vague research gathering. Browsing for amusement can be expected when scrolling through Twitter and Instagram, but can also be online shopping without intending to buy anything. Res...

When designing search results and interest sites, you have to keep in mind what ‘mode’ your user is in. Are they in ‘searching mode’ or ‘browsing mode’? This will help you determine how to design your platform to best support your user’s journey.

There are two types of searching behaviours: one is goal focused (searching mode), and one is research or inspiration focused (browsing mode).

The common mindset of anyone in searching mode — give me what I need to know in the quickest way possible.

The key in both the search and browsing modes is to put emphasis on whatever it is that the user wants to see.