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The key in both the search and browsing modes is to put emphasis on whatever it is that the user wants to see.
Also, display information that will make comparing items easier.
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The common mindset of anyone in searching mode — give me what I need to know in the quickest way possible.
The user wants a specific answer that they can action or at least will consider actioning.
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When designing search results and interest sites, you have to keep in mind what ‘mode’ your user is in. Are they in ‘searching mode’ or ‘browsing mode’? This will help you determine how to design your platform to best support your user’s journey.
We take a look at:
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When designing for this mode, keep the following in mind:
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There are two types of searching behaviours: one is goal focused (searching mode), and one is research or inspiration focused (browsing mode).
Key differences:
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Browsing behaviour is much more common than searching behaviour. The user is generally looking for entertainment or vague research gathering. Browsing for amusement can be expected when scrolling through Twitter and Instagram, but can also be online shopping without intending to buy anything. Res...
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Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
Don't try to be everything to everyone. Decide what your key message is and stick to it.
Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.
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