Learn more about marketingandsales with this collection
Mindfulness
Prioritization
Personal growth and development
Content Evolution
Rather than building a roadmap around the question ‘what do we want to do next’ we built it around the challenge of ‘what will our customers want to do next’.
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7 reads
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Strategic Importance
Despite the popularity of content marketing, practitioners still struggle to establish the strategic importance of the discipline to their business, and therefore fully capitalise on its potential.
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3 reads
Content Maturity
Progress to content marketing maturity typically includes adding more channels. Companies tend to start with social media and gradually include email, events, PR, direct messaging, third-party sites and ...
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3 reads
Content Management Systems
The use of content management systems and marketing automation software reflects a more general level of marketing maturity, since these are typically enterprise-wide tools that encompass content marketing, rather than tools sp...
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5 reads
Challenges
Problems with measurement and attribution make it hard to establish which content is working for your audience so you can create more of it.
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4 reads
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Cultural Evolution
- It relates to the practices, methods, tools, myths, ethics, and social norms that are important in the evolution of our behavior. Customs that we learn from the experience of our parents and others – either by teaching or observation.
- Cultural evolution is ...
Leave a legacy
Once you’ve built your personal brand with a reputation and community behind it, the next step is to think about the legacy that you’ll leave behind.
Think about this question: What are the keywords and actions that you want to be known for?
Ignore your strengths
We can only develop new strengths by addressing our weaknesses, so if you want to acquire skills you don’t have, or develop new expertise, you will inevitably have to focus on what you don’t know rather than what you do know.
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