Content Evolution - Deepstash

Content Evolution

Rather than building a roadmap around the question ‘what do we want to do next’ we built it around the challenge of ‘what will our customers want to do next’.

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MORE IDEAS FROM Join the top 25% of content marketers  | ContentCal

The use of content management systems and marketing automation software reflects a more general level of marketing maturity, since these are typically enterprise-wide tools that encompass content marketing, rather than tools specific to content marketing

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Problems with measurement and attribution make it hard to establish which content is working for your audience so you can create more of it. 

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Progress to content marketing maturity typically includes adding more channels. Companies tend to start with social media and gradually include email, events, PR, direct messaging, third-party sites and influencers.

However content marketing maturity is not one-size-fits-all, but depends on the needs of the organisation within an overall maturity journey.

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Despite the popularity of content marketing, practitioners still struggle to establish the strategic importance of the discipline to their business, and therefore fully capitalise on its potential.

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Creating Shared Success Measures

There are three steps in order to ensure progress toward a shared destination:

  1. Ensure that you have created an actual and shareable objective. Having a well-articulated stretgy will deliver value to the business.
  2. Define what success means to all of you. By doing so, you will get an indication of the key results you'll use to measure your objectives. 
  3. Design your analytics. There is no single tool that can elegantly and definitively indicate achieved key results so instead, your analytics tools must assess several activities.

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1. Infographics

Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Instagram carousel posts and they presented the results in their own carousel.

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How Does Google Scholar Work?

Google Scholar is a search engine for scholarly literature at major academic publishers & university presses that lets you find articles/citations on the topic of your choice.

It ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around 1 yr). Its aim is to rank documents the way researchers would: based on relevance & popularity.

Documents are added to its library when publishers submit them to the GS Metadata Program. From there, documents are indexed, ranked, & made available to searchers in search results.

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