• The email connects visual design with a good simple hierarchy. 
• The content serves the customer more than the company. 
• There is consistency across branding, website and app experience. 
• The campaign uses best-in-class technol...

Really Good Emails (RGE) is a website that tries to capture the best emails in one place. It tries to showcase email design and resources on the web. 

• Use short and sweet retention emails to get users back into a product. 
• Don’t let their campaigns try to do everything at once. 
• Try out and test new CTAs that are more descriptive. 
• Make emails match up to branding and web/app experience. 

• Make sections of your email content shareable. 
• One column emails work great on desktop and mobile. Single CSS buttons are the way to go. They focus the CTA and make it obvious what to do next. 
• Shows brand has a customer support focus. Add a feedback section to the...

• Use an offer with clear copy and supporting CTA. 
• Include tasty imagery to show your product in action. 
• Create your own icons for an associated action instead of counting.
• Bottom navigation lets the offer be the main focus. If people need the links they wil...