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The importance of networking in podcasting
How to grow your podcast audience
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Content creators can use the tokens they issue in two self-reinforcing ways: to build and reward their fan community and to compensate themselves for their creative work. Most frequently, fans buy tokens, but some artists, such as RAC, give them away to loyal fans. As community members, fans receive benefits such as unique video content, access to group chats or exclusive merchandise. Generally, different ownership levels receive different benefits.
Because only a limited number of tokens exist, rising demand increases their value.
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In 1997, David Bowie issued Bowie Bonds , an asset-based bond that securitized the income from his earlier albums, paying 7.9% annual interest over the decade to 2007. Prudential Financial paid $55M for those bonds.
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Token value depends on a creatorโs ongoing content production. Failing to deliver would be professional suicide. Anecdotal accounts show that influencers can suffer psychological ha...
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Content creators โ artists, musicians, writers, social influencers โ are the true stars and revenue drivers for media properties, but they are often not adequately rewarded for their efforts. The relationship between creator and fans is intermediated through a third party, such as Instagram, whic...
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โข Access: Fans may simply buy tokens for the access they provide. For example, one band (Portugal. The Man) gives fans who buy 10 coins access to benefits such as the bandโs audio archive, text and video chats, and other benefits.
โขย Exchange: The coins can be used as a medium of exchange. ...
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Social tokens are further evidence of the internetโs move from Web 1.0, which provided information more efficiently, to Web 2.0, where users create content that platforms curate, to Web 3.0, where users curate their own content. Social tokens, true products of Web 3.0, directly connect the creato...
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36 yr old product guy. Interested in meditation, product design and the future.
Exploring how will social tokens change online communities as we know them today. How will middlemen fade away and creators will retain much more value from their audiences.
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